Capital Budgeting Techniques Outlook Italy â€Myassignmenthelp.Com

Question: Examine About The Capital Budgeting Techniques Outlook Italy? Answer: Presentation Capital planning practice is viewed as one of the significant contributions to speculation procedure of settling on choice getting onto the venture ventures the board. An exact decent investigation, assessing, examination, checking, and execution of such speculations or venture could deliver the normal results for the investors. As per Ghahremani, Aghaie, and Abedzadeh (2012), the capital planning practice viewpoints are utilized to settle on the choice for interest so as to build the estimation of the investors. Capital planning is predominantly worried about generous interest in long haul resources on the grounds that these specific resources might be unmistakable like plants, properties, and gear or can likewise be elusive like innovative work, structure, new innovation, trademark and patent rights. This task endeavors to clarify how the executives could utilize affectability, situation, breakeven and reproduction procedures according to the part of capital planning. Capital planning fundamentally includes various methods used by organization officials, for example, This is a capital planning that alludes to a timeframe that it takes for a financial specialist to recoup back the underlying sum put resources into an undertaking or a property (Ahmed, 2013). Since restitution period is viewed as a conventional technique for planning, supervisors for the most part utilize this specific strategy while deciding the time allotment that a venture will take care of the capital contributed. This is the pace of enthusiasm at which the NPV of the incomes that is either negative or positive from an undertaking or adventure equivalents to zero. Inside Rate of Return (IRR) is used to survey the task viability supposing that the IRR of another speculation outperforms a firm required pace of return, at that point the venture is proper (Maroyi, and Poll, 2012). The organization should dismiss any task that its Internal Rate of Return (IRR) falls beneath the pace of return that is required organization. As per Internal Rate of Return (IRR) idea, the board as a rule utilizes this specific technique in order to decide the adequacy of the task in light of the fact that fundamentally, IRR ought to be in abundance of the arrival rate that is required for a contributed venture. The Net Present Value (NPV) is a monetary bookkeeping strategy that includes the limiting of all the incomes and figuring the current incomes esteem at a given limiting rate for the most part called the expense of capital or the necessary pace of return. The underlying money expense is then deducted present worth in order to acquire the Net Present Value. (NPV = P.V Io). In the event that the task has a rescue esteem, the current expense of the rescue worth ought to be added to the expense of the current estimation of the given income (Daunfeldt, and Hartwig, 2014). This method is significant for supervisors since it considered the time estimation of cash and is fundamentally steady with the points of boosting incomes for the proprietors. Productivity list is viewed as the extent of the current expense of future incomes of a speculation to its underlying undertaking that is required for the venture. This specific procedure is typically utilized by the chiefs in deciding the proportion of things to come income of a venture close by (Rossi, 2014). Essentially, productivity record gauges the current estimation of profits that is gotten from per sum contributed that will show the fundamental connection between the expense and the advantages of the venture. How those administration dynamic can be identified with capital planning strategies Affectability Analysis is essentially reffered to as the method that is used to decide how various estimations of a free factor may affect a particular ward variable in a gave set of assessments (Ahmed, 2013). It is normally utilized in explicit limits that will depend on more or one info factors like the effect that shifts in paces of intrigue will contain on a cost of a bond. Affectability Analysis helps in estimating the affectability of a choice to the adjustments in the factors of at least one boundaries. This specific investigation is viewed as a method of looking at changes in the undertakings Net Present Value for a gave variety in one of the factors. Affectability Analysis essentially shows how significant the undertakings IRR or NPV are to the adjustments in a specific variable. The more delicate is the Net Present Value, the more intense is the variable (Brunzell, Liljeblom, and Vaihekoski, 2013). Steps enveloped in Sensitivity Analysis utilization Recognize all the factors that affect the speculations NPV or IRR Characterize the crucial connection in the factors. Dissect the effect of the adjustments in every one of the resultant factors on the speculations Internal Rate of Return or Net Present Value. The producer of the choice while executing the part of Sensitivity Analysis considers the speculations Internal Rate of Return or Net Present Value for every projection in three presumptions; idealistic, expected or critical (Cooper, Cornick, and Redmon, 2011). Fundamentally, affectability examination permits posing imagine a scenario in which inquiries. For example, what is the Internal Rate of Return or Net Present Value if the volume diminishes or increments? What is the IRR or NPV if the cost diminishes or increments? The strategy has been end up being static since it just dissects one factor at a specific time that essentially causes the directors to depend on their own judgment. Despite the fact that the strategy is viewed as acceptable, it might require chiefs to have more abilities on the best way to complete equal the initial investment examination and connection that may make it complex to be utilized in little and medium organizations particularly in the creating nations, and this consequently makes the procedure less pertinent in less created or creating countries (Rossi, 2014). Affectability Analysis enables an association to rough what will happen to the tasks if the assessments and suspicions ends up being eccentric since it regularly envelops changing the appraisals or the presumptions in a figuring on the off chance that the speculations doesn't deliver anticipated results, so they can all the more likely investigate the endeavor before pondering for venture. This angle is helpful to supervisors since they will have an away from of a task before proceeding onward to put resources into the undertaking. Situation Analysis While affectability examination is viewed as the most generally used device for getting to the danger of the venture, the directors are typically keen on knowing how the undertaking will act if assorted factors change simultaneously. Fundamentally, situation examination is viewed as an instrument that conquers the confinement of the affectability investigation. It frequently gauges the adjustment in Net Present Value of the undertaking under various situations, changing different factors one after another due to the interrelationship of factors among themselves. Situation Analysis is the strategy of examining plausible future exercises by thinking about conceivable various outcomes (Burns, and Walker, 2015). Various situations are set up in a situation investigation to show likely future outcomes, and it is fundamentally used to create a mix of an idealistic, skeptical, and most plausible situations. Situation investigation generally underscores on assessing the estimation of the portfolio that could diminish to, if a horrible movement of the most pessimistic scenario was figured it out. The initial phase in using this specific strategy is to decide the Internal Rate of Return or Net Present Value at that point distinguish all the potential blunders of these specific incomes and the research the significant impact or effect of various suspicions on the Internal Rate of Return or Net Present Value. In actuality, situation examination can't be utilized to decide the task alone; it can likewise be used to enhance other assessment procedures by distinguishing the components that influence the incomes of the undertaking with the end goal that organization chiefs or executives can think about them (Baker, and English, 2011). Situation Analysis offers a way to assess the expected fluctuation in a capital planning ventures Net Present Value for chiefs. Via completing a situation investigation, a financial specialist can essentially deliver a hazard profile for a determined venture and manufacture a reason for looking at planned activities or speculations that can improve creation. Make back the initial investment Analysis Make back the initial investment Analysis centers around the assurance of least volume per income that would bring about recuperation everything being equal. For whatever length of time that income results, the benefit variety is viewed as an issue by the administration on the grounds that the principle point of the administration isn't to make any misfortune. Under Break Even Analysis, administrators can make an appraisal that respects likelihood of not achieving the Break Even degree of deals. The lower the Break Even or further the normal degree of activity from the Break Even point, the more secure the anticipated foreseen. This specific perspective is alluded to as the edge of wellbeing (Hasan, 2013). Despite the fact that a shortsighted point of view of hazard, it essentially serves the target of hazard appraisal. Earn back the original investment Analysis requires a base measure of information as nor other information are required other than those effectively arranged for asse ssment of data. Every technique has its own bad marks and justifies and the capacity of the investors in the task. On the off chance that a specific technique is sub-par or predominant relies upon the circumstance. For example, it would be simply unproductive and unreasonable to run a reenactment action for an insignificant speculation. Also, money related establishments while offering budgetary help to a task, they rely vigorously upon affectability investigation since reenactment or situation examinations are too large for them. Anyway a few supervisors who need to take various basic choices are viewed as increasingly worried about Scenario Analysis that the Sensitivity Analysis during capital bud

Analysis of Vocational Leader Essay Example | Topics and Well Written Essays - 250 words

Examination of Vocational Leader - Essay Example It came about to individuals getting more engrossed with augmentation of riches than serving the benefit of all. To keep away from this propensity, the book Vocation of a Business Leader: A Reflection endorsed that pioneers ought to be progressively distracted in creating merchandise and enterprises that tends to human certified needs, that they ought to be increasingly mindful in behaving and their organizations. The issues canvassed in the book is a lot of identified with Accounting in light of the fact that the ongoing corporate outrages that shook America and slid this nation into downturn was brought about by the issues handled in the book-an excessive amount of accentuation on riches expansion instead of creating merchandise and ventures that serves real human needs. Organizations, for example, Enron and Worldcom undermined their monetary reports with the goal that their organization would show up great and pull in more speculators and keep on accepting budgetary prizes (for example fat rewards). On the off chance that the remedy in the book will be genuinely taken, administrators and officials would rather care for the government assistance of the network everywhere before their own. This issues isn't restricted to organizations yet additionally on an individual level. Youngsters currently will in general think how their demonstrations would profit themselves first before being propelled to do it. For instance, when one beginnings a business, the benefit is being viewed as first before making an item or administration that would serve its clients

Find Me in the Club Discovering The Joy of a Book Club

Find Me in the Club Discovering The Joy of a Book Club Martin Cahill is a writer working in Manhattan and living in Astoria, Queens. He is a graduate of the 2014 Clarion Writers’ Workshop and a member of the New York City based writing group, Altered Fluid. He has had fiction published in Fireside Fiction, Nightmare Magazine, Beneath Ceaseless Skies, and Shimmer Magazine. Martin also writes non-fiction reviews, articles, and essays for Tor.com, the Barnes Noble Sci-fi and Fantasy Blog, and Strange Horizons. Twitter Handle: @McflyCahill90 I’ve always a been a solitary reader. Books and I had a relationship that began on page one and ended at the back cover; no one else really entered into that equation. And that’s okay, right? For a kid that found solace with Meg, Charles Wallace, and Calvin, who felt more at home at Redwall Abbey, who pretended he was Spider-Man because reading was an escape from being bullied and belittled and filled with doubt. Reading was not only being shown a door, but given the key; although the frame is only so large. Reading, as far as I knew, was a one-way trip; a street of my own in a bustling metropolitan of other readers, with their own doors and streets and passages; carved out and paved and built brick by brick on their own, in their own ways. I didn’t know that those roads could connect. Or rather, I didn’t know how they could. I knew of book clubs and while I loved them in theory, I never felt myself gravitating towards any. What, you all read a book together, and then get together and talk about that book? Sure, sounds good. Except this is why you have Twitter, and texting, and email; this is why you grab drinks with friends and unreservedly talk about the new Vandermeer or Van Der Burg or Valente or LaValle like others catch up about movies or sports. Before I entered into one, I didn’t understand that a book club could be a sacred space, and one ready for me, should I wish to enter. And luckily, I did. A few friends had a Feminist Book Club, where they met every month or so; they were reading Carmen Maria Machado’s incredible short story collection Her Body And Other Parties, which I had read and adored. My friends invited me, and I accepted, glad but nervous. Reading had always been an escape, solitary, a light for myself alone. What would I do at this book club? What were the rules? How do we talk about this together? So I arrived early. There were greetings, smiles, cheese plates, wine, and snacks. There was small talk, what are you reading these days, oh yeah, I saw that on Twitter, can you believe that they said that? And then at a certain point, we all sat down around the living room, and started. Like a flower unfurling, it was organic; the transition to talk of narrative, of Machado’s incredible stories, of our thoughts and opinions. It happened like a bonfire catching, except we had all provided just a little mote of fuel, together. And I was still nervous, as we all went around, talking about this important collection, and how it affected us. People opened up about themselves, their lives, their past traumas and current struggles; in a room where I didn’t know many people, this short story collection we were discussing became an emotional shorthand; together, through the lens of this collection we all connected with, it became easier to talk; to open up and unfurl myself. I had never experienced this sort of intimacy through a book discussion before. I opened up, too; I talked about what I loved in this book, my favorite stories, my own past emotional abuse and trauma, what I had been working on in therapy. Everyone listened, and made space for me, as I listened and made space for them. We worked in concert to untangle what this book meant to us. It was exhilarating and a small part of me said in the back of my mind, “I can’t believe we’ve been missing out like this.” Reading can be solitary, but it doesn’t have to be. I still love reading on my own, and experiencing that journey by myself. But there is a certain magic to taking that journey with others, and knowing at the end, you can all pause, take a breath, and discuss what you all saw together. This first time in a book club opened my eyes to the power of connection you can glean in a group like this, and it won’t be my last time, this I can promise.

The Biography of Irene Parlby

Born in England to a well-off family, Irene Parlby never planned to be a politician. She immigrated to Alberta and with her husband became a homesteader. Her efforts to help improve the lives of rural Alberta women and children led her into the United Farm Women of Alberta, where she became president. From there she was elected to the Legislative Assembly of Alberta and became the first woman cabinet minister in Alberta. Irene Parlby was also one of the Famous Five Alberta women, along with Nellie McClung, who fought and won the political and legal battle in the Persons Case to have women recognized as persons under the BNA Act. Birth: January 9, 1868, in London, EnglandDeath: July 12, 1965, in Red Deer, AlbertaProfessions: Womens rights activist, Alberta MLA, and cabinet ministerPolitical Affiliation: United Farmers of AlbertaRiding (Electoral District): Lacombe Causes of Irene Parlby For most of her career, Irene Parlby worked to improve the rights and welfare of rural women and children, including improving their health and education. The Career of Irene Parlby Irene Parlby was president of the United Farm Women of Alberta from 1916 to 1919.She was a member of the Board of Governors of the University of Alberta and helped form policies for the faculty of extension, which provided educational materials for rural communities.Irene Parlby was first elected to the Legislative Assembly of Alberta in 1921.In 1921 Irene Parlby was appointed Minister without portfolio, the first woman to become a cabinet minister in Alberta. She was the second woman to become a provincial cabinet minister in Canada.As a cabinet minister, Irene Parlby established traveling medical clinics and was a proponent of distance education.Irene Parlby introduced the Minimum Wage for Women Act in 1925.Irene Parlby was one of the Famous Five in the Persons Case which established the status of women as persons under the BNA Act in 1929.She was Canadian delegate to the League of Nations in 1930.Irene Parlby retired from the Legislative Assembly of Alberta in 1935.In 1935 Irene P arlby became the first woman to be awarded an honorary doctorate of law from the University of Alberta.

A Formalist Approach On A Short Story - 1694 Words

LATE PASS Michael Wraa Professor Joyce Heyman English 110 15 February 2015 A Formalist Approach to a Short Story There are so many different things one can learn from reading a story. Stories vary in length but it seems that your appetite for reading will gauge the kind of stories you elect to read. People who enjoy long thought out complex reading will enjoy much longer published works than what a short story has to offer. However there is a large population in the world of people who do not want to spend days on end reading a novel that is several hundred pages long and takes days to convey a simple message. In fact, many people want just the opposite in their reading. Many readers want a story that is short, sweet, and to the point. Something that they don’t need to spend hours or weeks on end reading but instead can get the exact same message or meaning from instead of having to spend a ridiculous amount of time reading a much larger work. Authors often want readers use the Formalist approach when reading these short stories as authors use words to convey the same message or meaning in less text than a much longer published work with hundreds of pages, it does this by using the text itself as a canvas for creativity. The Formalist approach is a great tool when it comes to writing short stories, and its use in Good Country People by Flannery O’Connor is classic example of how the Formalist Approach can be so effective in such a short story. Authors are incrediblyShow MoreRelatedI’m Going! A Comedy in One Act by Tristan Bernard862 Words   |  3 Pagesof this paper to analyze Tristan Bernard’s play titled â€Å"I’m Going! A Comedy in One Act† using the formalist approach. â€Å"I’m Going! A Comedy in One Act† is a farce about a married-life conversation between Henri and Jeanne that is â€Å"†¦exaggerated to a ridiculous level to create humor–and comment on inflexible human behavior† (Clugston, 2010). 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This story represents a certain Tone (The mood or attitude reflected in a literary work; it is important in identifying how the author approaches a subject and conveys it to readers. (Clugston, 2010)) of moral theme. Throughout the story we see examples of jealousy, envy, regret, forgiveness and a father’s undying love. I will use the Formalist approachRead MoreClassical Movie Theories And Realism1433 Words   |  6 Pages Short Critical Essay #3 – Option 2 Classical film theories are generally divided into two main camps. They have been categorized as Formalism and Realism. The formalist approach looks at the structure and form of the film. It analyzes the method by which the story materializes and how it forces the viewer to react based on the way it is presented. It incorporates character development, photographic composition, camera movement, set design, editing, etc. to that end. The realist approach scrutinizesRead MoreOedipus: Aristotelian or Formalist Theory772 Words   |  4 Pagesspeech at the end of scene one of Sophocles’ play Oedipus Rex is fairly short but it is in this encounter between Oedipus and Teiresias where the main conflict of the story begins to unfold. This is a pivotal speech in the play as it helps to develop some of the major themes in the play as well as begin to build up the tragic irony at the center of the story. When this speech is analyzed using either Aristotelian or Formalist theory key el ements can be found that are effective in increasing theRead MoreThe Yellow Wallpaper by Charlotte Perkins Gilman1099 Words   |  5 Pagesby Charlotte Perkins Gilman. The piece of work concentrates on many different aspects of literature. It can be evaluated with ten different types of literary criticism: formalist, biographical, historical, psychological, mythological, sociological, gender, reader-response, deconstructionist, and cultural studies. 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Story Telling ix 2.2.1 Storyline ix 2.2.2 Clarity of Plot x 2.2.3 Plot Relevance xi 2.2.4 Complexity of Characters xii 2.2.5 Background of Motivations and Objectives of Main Characters xiii 2.2.6 Flashbacks and Ending xiii 2.3. Acting, Art Direction and

Professional Writing Practitioners in Australia - 788 Words

Solely based on the exceeding statistics it would appear that professional and creative writing fails to provide a guarantee of employment once a degree has been obtained. Research conducted by Graduate Careers Australia (2014), emphasises these figures by illustrating where graduates progress to within specialist employment four months after completion of their degree. The results demonstrated 60.6% of graduates from a language and literature based degree maintained full time employment after graduation (Graduate Careers Australia, 2014, 02). This was almost a 5% decline from graduates who had obtained full time employment in 2012 (GCA, 2013, 02). From the remainder of graduates, 24.7% had obtained part time or casual work and 14.7% were still seeking employment (GCA, 2014, 02). From the graduates who obtained degrees in the language and literature sector, 41.1% enrolled in further full time study after graduation (GCA, 2013, 01). These statistics are focalised on specialist careers within the industry. However, creative and professional writers in the 21st century are obtaining more work through freelancing, while maintaining a part time job through embedded employment. Embedded employees are viewed as outside of the language and literature discipline and freelancers are recognised as unemployed, therefore displaying the statistics as underreported. Modern practioners who are self-employed, freelance writers depend on a ‘portfolio career’ (Inkson 2008, 549) to gather theirShow MoreRelatedPublic Relations Institute Of Australia1158 Words   |  5 Pages1.1 The Career The Public Relations Institute of Australia defines the occupation of Public Relations as The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. 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Flowers for algernon 4 Essay Example For Students

Flowers for algernon 4 Essay FLOWERS FOR ALGERNON SUPPLEMENTARY BOOK REVIEWThe book, Flowers for Algernon, was an exciting science fiction novel written by Daniel Keyes. The main characters of the story are the central character, Charlie, who is a mentally retarded individual involvedin a remarkable experiment which increased his I.Q., Alice, a teacher atthe special education faculty at Beekman College who taught Charlie how toread and write, the professors who performed the experiment on Charlie,Fay, one of Charlies aquaintances which he meets as the book progresses,and last but not least Algernon. The novel is exciting and contains very original material. The moodswhich are created in the reader, being me, are ones of sorrow, anger, andguilt. One of the elements of the story which contributes greatly to themood the reader experiences would be the plot. In the story, Charlie, issubject to an experiment which increases his intelligence in hopes ofknowing more in the soul purpose of impressing people to gain friends. Unfortunately some of his anticipations were not met. The main characters in the novel include Charlie, Alice, Algernon, andFay, a character who did not make much of an appearance, but in my eyesbelieved, that she played a very important part in Charlies involvement intrying to sort out his past and figure out his present and future plans. Charlie is a mentally retarded person who has impressing people and gainingfriends as one of his top priorities. He then hears of an experiment whichcould possibly make him smart. He makes himself subject to this humanexperiment with the hopes of gaining knowledge in a sole purpose of gainingfriends. As the book progresses, Charlie goes through dramatic changesmentally, and instead of making him gain friends he actually is looked onin the same way if not worse. For example, at Charlies old work hisfriends made fun of him and enjoyed his company just because Charlie hadamused them. Yet after the operation, Charlie discovers that he had notmade his friends like him more, but in actual fact, had pushed them away. Charlie understood now that his friends had done to him in the past, andstarts to look down upon them. Alice, Charlies teacher, is the person whointroduced Charlie to the idea of giving the experiment a chance. Shebelieves that Charlie has the determination, desire, and will power to makethe experiment work. She then, later on in the book, gets emotionallyinvolved with Charlie and helps Charlie learn more about himself. Algernon, is a lab animal who also has the experiment done on him and asresult makes him smarter than the average mouse. Algernon also plays avery important part in the novel because he represents Charlie andforeshadows what will happen to Charlie later on in the book. Fay, is anartist who certainly has views on life which can be rarely found in anindividual. As the book progresses, Fay, helps Charlie reveal his physicaland emotional capabilities. There are many exciting parts which occur in the book, yet onehowever, in my opinion which proved to be the most memorable would probablybe when he had been trying to find what had gone wrong in the experimentbefore the inevitable happened to him. After he had discovered what hadgone wrong he had started to descend down the escalator of intelligence andattempted to make several desperate attempts to try and walk up anescalator going down. The only thing that I do not agree with is how the book concludes. .u214814f3a87d01ab21d4dc04d1e1acf9 , .u214814f3a87d01ab21d4dc04d1e1acf9 .postImageUrl , .u214814f3a87d01ab21d4dc04d1e1acf9 .centered-text-area { min-height: 80px; position: relative; } .u214814f3a87d01ab21d4dc04d1e1acf9 , .u214814f3a87d01ab21d4dc04d1e1acf9:hover , .u214814f3a87d01ab21d4dc04d1e1acf9:visited , .u214814f3a87d01ab21d4dc04d1e1acf9:active { border:0!important; } .u214814f3a87d01ab21d4dc04d1e1acf9 .clearfix:after { content: ""; display: table; clear: both; } .u214814f3a87d01ab21d4dc04d1e1acf9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u214814f3a87d01ab21d4dc04d1e1acf9:active , .u214814f3a87d01ab21d4dc04d1e1acf9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u214814f3a87d01ab21d4dc04d1e1acf9 .centered-text-area { width: 100%; position: relative ; } .u214814f3a87d01ab21d4dc04d1e1acf9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u214814f3a87d01ab21d4dc04d1e1acf9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u214814f3a87d01ab21d4dc04d1e1acf9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u214814f3a87d01ab21d4dc04d1e1acf9:hover .ctaButton { background-color: #34495E!important; } .u214814f3a87d01ab21d4dc04d1e1acf9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u214814f3a87d01ab21d4dc04d1e1acf9 .u214814f3a87d01ab21d4dc04d1e1acf9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u214814f3a87d01ab21d4dc04d1e1acf9:after { content: ""; display: block; clear: both; } READ: The Stem Cell Dilemma EssayThe conclusion of the book in my eyes leaves the reader hanging like this. If I would make a change I would write about what happened afterCharlie Gordons death. An example of this would be possible progress andsuccess in the field, or maybe because of the events which had occurred inthe past in this field, it was given up for dead, or maybe Fay or Alicehad conceived a child and grew older had pursued his/her fatherstheory/discovery which in turn leads into a sequel. If anyone were to askme if they should read Flowers For Algernon, I would regard it as anexcellent book to read because it makes the reader think of how a mentallyretarded person feels, and mabye will show us a new respect for them. Thisbook has made me realize just how much more determination a mentallyretarded person could possibly have, and makes me realize just how lucky normal people really are.

Party Tourism; the Effects of a Drug Sub-Culture in Ibiza Essay Example

Party Tourism; the Effects of a Drug Sub-Culture in Ibiza Paper The following report examines the impact of party tourism in Ibiza, Spain. Ibiza has been widely regarded as the best spot for party tourism in the world and the amount of tourists visiting the destination for the sole purpose of partying replicates this trend. However, this type of tourism is not ideal and the pressure it creates on a small destination is quite extensive. The report gives insight into the amount of drugs taken by individuals, with the findings indicating the majority of visitors who use back home increase their amount when holidaying in Ibiza. For those who do not use at home, 16 per cent experimented for the first time while in Ibiza. Details are also given into the usage patterns of casual labour working in Ibiza over the summer period. The report shows the impact drugs have on a destination and in particular Ibiza, where increase in crime has become a major issue with gangs fighting for the drug trade. Moreover, a description for the potential damage this tourism market has on a destination’s image is reported, with most other forms of tourists beginning to relocate elsewhere. A comparison with an Australian Capital City is entailed. The results show similar drug usage, however Melbourne has more government support for strategies combating the use of illicit drugs in nightclubs. Finally, some recommendations of potential strategies to minimise drug consumption in Ibiza are discussed at the conclusion of the paper. Introduction 90 kilometres off the coast of Spain lays the island of Ibiza, home to 2. 6 million visitors per annum (Botsford, 2001). We will write a custom essay sample on Party Tourism; the Effects of a Drug Sub-Culture in Ibiza specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Party Tourism; the Effects of a Drug Sub-Culture in Ibiza specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Party Tourism; the Effects of a Drug Sub-Culture in Ibiza specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The figure may not seem immense, although considering Spain recorded an annual visitation number of 53. million in 2006 (UNWTO, 2007), and up to date tourist numbers in Ibiza would to represent a high increase in tourism arrivals, it is a large number in relation to the tourism market Ibiza attracts. Previously known for a culture of laid back attitudes and a hippie orientated life style, Ibiza soon started to attract tourism growth with the increase of music events and nightclub developments from owners already established in the United Kingdom (Horner, Swarbrooke, 2004: 230). Over the course of four decades stretching from the 70’s, Ibiza’s tourist market began to alter. The easy going lifestyle and relaxed atmosphere started to disperse, instead changing into a destination of constant late night partying and drug influenced tourists. â€Å"Ibiza has become synonymous over the past two decades with the drug-infested clubbing, or raving, subculture. Every summer, young tourists visit the destination and escape into drugs, alcohol, non-stop dancing and anonymous sexâ€Å" states (Harman, 2002). (Curley, 2007) reinforces this comment, although suggests that the drug culture has been symbolic for decades, â€Å"since late 1960’s drugs have been a factor in attracting tourists to Ibiza†. The increasing demand for party tourism in Ibiza has seen an increase in the amount of drugs available in nightclubs and party spots in Ibiza. (Chesshyre, 2001) supports this matter by stating, â€Å"Drugs, if you want them, are freely available in Ibiza. I was approached countless times during my visit. † Instances like these would be considered remarkable if, for instance, were reported from Venice or Hawaii, but it would appear now that this drug sub-culture that rules Ibiza has affected the island on many levels. However, there is the perception that Ibiza has become dependant on party tourism for economic growth and for the summer months when the party tourists are there, Ibiza residents like Pablo Vincente resent the clubbers, but benefit from the tourism money they bring in. â€Å"We complain, but we need them† (Harman, 2002). For the party tourist, why would you go anywhere else to experience the nightlife? This is the destination that charges 12 euros for a standard alcoholic beverage, but yet the cost of a pill that keeps you going for hours cost 5 (Govan, 2007). The question to be addressed however is what damage is this tourism market having on Ibiza’s destination image and local residents? Drug use patterns in Ibiza A key factor in the increasing use of recreational drugs is their association with nightclubs and dance music (Forsyth, Barnard McKeganey, 1997). The modern phenomenon of clubbing (late-night dancing, often in combination with drug use) was imported, largely from Ibiza, by individuals holidaying abroad and then returning to recreate the combination of modern dance music and ecstasy use in their country of resident (Garret, 1998, p. 29). The figures below show the increases in drug use and sexual activity in Ibiza by first time users and the increase in drug taking for those who use at home and then when visiting Ibiza. Tourist Tourists who use recreational drugs in their home of origin have a propensity to increase their levels of substance use when in Ibiza. (Bellis, Hale, Bennett, Chaudry Kilfoyle, 2001) undertook a study to compare drug use among UK residents to that of their use in Ibiza. The key findings of the report found that 12 per cent of 16 to 29 year olds in the UK general population have used recreational drugs at some time, however in Ibiza 51. per cent of young visitors use illegal drugs on holiday. Of the major party drugs, 43. 1 per cent of tourists use ecstasy, 37. 5 per cent use cannabis and 24. 6 per cent use cocaine. For first time users â€Å"an increasing number of young British holidaymakers begin experimenting with illicit drugs at top clubbing resorts† (Bjortomt, 2003). The same author reports that those taking ecstasy in Ibiza for the first time has risen 16% from 1999 to 2002. 17. 4 and 33. 1 per 1000 people were introduced to cocaine and ecstasy use, respectively in Ibiza. For those tourists who constantly use recreational drugs at their place of origin, (Hughes, et. l, 2004) identifies that for ecstasy, 2. 9% of users in the UK who used the drug 5 or more times a week rose to 42. 6% whilst holidaying in Ibiza. Seasonal Employee Those people who travel to Ibiza for seasonal work in holiday resorts, nightclubs or bars (Hughes, Bellis Chaudry, 2004) conducted a survey to identify the level of drug use among casual labour in Ibiza, compared to that of visitors from the UK. As the research determines, those participating in casual labour are more likely to use illicit drugs when working in Ibiza than when working in the UK. Furthermore, casual labour used different types of drugs more frequent but used drugs on average two days a week, less frequent than recreational tourists in Ibiza. Sexual activity patterns in Ibiza Tourist Major concern for the island and home origin of the tourist is the amount of sexual activity that is evident in Ibiza. (Bellis, Hale, Bennett, Chaudry Kilfoyle, 2001) identify that 53. 8 per cent of tourists to Ibiza had sexual intercourse during their stay, with 26. 2 per cent not using protection and 23. 2 per cent having more than one sexual partner. These figures indicate a major problem for the spread of sexually transmitted infections in both Ibiza, with multiple partners being used without protection, and then the transference of these diseases to the home destination. Seasonal Employee For casual labour on the island, (Hughes Bellis, 2006) identify that 80. 5 per cent of casual labour in Ibiza had sexual intercourse with 65. 5 per cent having unprotected sex. The mix of drugs and sex among tourists and casual labour has become a risk for the sexual health of individuals and a potential conduit for the international spread of sexually transmitted infections. Destination Ibiza as a sense of ‘freedom’ The increase in drug taking and sexual activity can be described by (Dann, 2007) who developed a paper titled ‘Tourist Behaviour As Controlled Freedom’ with the purpose of identifying the correlation between a tourists perception of appropriate behaviour when on holiday to that of when they are in their home of origin. The paper suggests tourists assume the perception that the home environment portrays a lack of freedom to the individual through the idealisation of government laws and the sense that their lives are somewhat controlled by the notion of what is right and what is wrong. For the individual looking for a tourism experience, the event of taking a holiday can create a temporary respite from social incarceration – the pressures of a normal existence. Dann’s model in contrast with Ibiza is best described by (Bjortomt, 2003) as, â€Å"once abroad in Ibiza, the sense of freedom and atmosphere of excess means that some individuals who have never used drugs experiment. † It emphasises the argument from Dann that the individual gets empowered by the thought of ‘no boundaries’ whilst on holiday. With Spain playing host to 58. 5 million tourists in 2006 (UNWTO, 2007), and most of them looking for the escape of sun and sand, it’s a probable thought that the individual who visits Ibiza is looking to challenge the system that restricts them on a daily basis in their home environment. Influence of drugs in Ibiza The Tourism Market Once thought of as a hot-spot for lucrative market tourists, the new breed of tourism that Ibiza now attracts rivals most world destinations in terms of returning visitors (Nash, 2008). This new tourism market is known as party tourism. (Horner Swarbrook, 2004: 236) define party tourists as â€Å"tourists travelling to a destination with the purpose of experiencing the nightlife of a destination†¦consisting of dancing, consuming alcohol and as this report indicates, participating in drug related activities. The scope of party tourists that enter Ibiza is from a large population. (Gardiner, 2007) states that, â€Å"Ibiza attracts party people of every age and demographic. However, (Hughes, 2004) reports that 250 000 Britain’s aged between 18 and 30 travel there each year, suggesting that they are the main scope of the tourism market. A Drug Based Economy Just before the start of the 2007 clubbing season, three of Ibiza’s major nightclubs were closed down by police in what they described as â€Å"a preventative measure to make these clubs deal with the issue of drug dealing and consumption of patrons inside the venues† (Botsford, 2001). The closure lasted one month. The statement is an example of how much the Ibiza economy relies on tourists to support it. If local law enforcement agencies cannot implement a strategy long enough for it to have effect, as lost economic income is too great, then implementing any strategies that targets nightclubs will not be effective. Property Value The drug culture impacts highly on property owners in Ibiza. The seasonality of tourists entering Ibiza chasing the warm beach weather has implications on owners who rely on party tourists to rent their properties for various lengths of stay. (McDonald, 2007) reports that the hot, hedonistic summer period is when owners of rental properties will make most, if not all of their money. (Warncke, 2007) reports that when three of the islands major nightclubs, DC-10, Bora Bora and the world-famous Amnesia were closed in early 2007, it had a damaging effect on the tourism industry on the island. â€Å"News of the closures led to people cancelling their trips to the island,† stated (McDonald, 2007). Reliance on tourists for business income and employment For the summer periods in Ibiza, locals rely on the vast number of tourists entering the island to generate a majority of their income. Furthermore, the party tourism market that comes seasonally generates a large number of jobs for locals and working tourists (Hughes Bellis, 2006). Strategies by police and tourism officials with the purpose of restricting party tourism would damage the direct spending of visitors through fewer arrivals, therefore economic income for local businesses and employment opportunities would decrease. Suppliers of illegal drugs High concern for the Ibiza Tourism Commission has to be the amount of illegal drug supply that is easily available to those who want it (Chesshyre, 2001). The majority of supply is coming from the UK through rival drug dealers –one from Liverpool, the other a mixture of people from Newcastle and Morocco (Counzens, 2006). The article proposes that expat gangs have traditionally moved their operations to feed the summer demand for ecstasy and cocaine in Ibiza’s nightlife scene. The introduction of rival suppliers has had devastating impacts in Ibiza. (Townsend, 2006) reports that a spate of contract killings, some of Britain’s most wanted criminals and an illegal drug trade that links San Antonio to drug syndicates in most major UK cities are evident in Ibiza. In the same article, it is revealed that, â€Å"police believe hundreds of kilos of cocaine and hundreds of thousands of ecstasy tablets have been successfully dispatched to the 12-mile strip of sand and rock in the Mediterranean. † The supply of illegal drugs into Ibiza is an issue that needs to be addressed by governments in Ibiza and the UK. It is evident that the main supply comes from the UK, therefore the UK government has a duty to stop the illegal supply of drugs exiting their country and as shown, infecting another. Ibiza doesn’t have the resources to stop the supply of hard drugs entering their country, and assistance is required from the UK. Nightclubs and Police Involvement It is unclear whether nightclub owners and their employees and local law enforcement and are involved in the facilitation of drug dealing within the clubs however (Chesshyre, 2001) suggests that the island has tactically accepted drug dealing, and that police have effectively turned a blind eye to the problem for fear of destroying a lucrative tourist industry that attracts thousands of visitors each summer. Moreover, when asking a nightclub owner what would happen if police were to crack down on drugs in clubs, he noted, â€Å"I think most of the clubs would go under – and that just won’t happen†¦drug culture is one of the most important parts of clubs. † Consequence of a party culture Destination Image Ibiza first attracted the attention of artists, models, movie stars and musicians in the 60s and 70s. It was then the hippie clique descended on the island to practice yoga or to enjoy all-night parties and philosophical conversations around bonfires on the beach. The island had the image of a place to relax, somewhere to lose oneself in the tranquillity of sand and sun. Fast forward to the 80s and Ibizas hippie attraction was starting to fade. By then the island had begun to carve out a reputation as the place to go if you wanted the best nightclub experience that Europe perhaps even the world had to offer (NW, 2007). The shift in destination image also changed the tourism market. Tourists are now looking for the all night dance experience that floods the streets of Ibiza. Josefa Mari, head of Ibiza’s tourism and economic department, states that â€Å"the clubbing scene forms only a tiny part of what the island offers, but it’s what defines us internationally, and it’s damaged our image† (Nash, 2008). Ibiza is not alone in terms of the destination image being revolved around all night partying. Miami, South Florida, is also world renowned for tourists looking for the party experience whilst soaking up the sun on the beach during the day (McClure, 2008). However, Ibiza’s differentiation strategy, whether they want it or not, is dangerous. Ibiza is directly linked to the notion that a drug-culture is embedded in the tourism experience, as (Chesshyre, 2001) notes â€Å"drugs, if you want them, are freely available in Ibiza. † (Nash, 2008) suggests Ibiza’s tourism and economic department are trying to push the focus of Ibiza tourism to more nature-based experiences, with the hard partying scene being scaled down and in some cities, phased out. It would appear though, through the lack-lustre effort to control the party scene for the past decade, significant damage to Ibiza’s destination image has been done. Crime The impact of crime increase in Ibiza has damaged the belief of safety that an individual demands when participating in tourism (Weaver Lawton, 2006: 104). The rivalry between gangs competing for drug market-share has spilled out into the streets, affecting the safety of tourists visiting Ibiza. (Couzens, 2006) reports that a â€Å"shocking street gunfight between rival British gangs erupted with an 18 year old man touring the island shot in the face, spending a week in the hospital and another man being hit in the chest. Neither of the two had affiliations with the gangs. Other reports of crime rise come from (Fuchs, 2006) who reported that a group of tourists staying in a high-rise apartment were broken into twice in one week, having their belongings stolen on both accounts. (Marinos, 2004) identifies that Spain has one of the highest rates of drug related rapes in the world, with 244 rape victims reported in 2002. Crime experiences like these affect Ibiza in two ways. Firstly, there is an element of cocooning among tourists when they enter a resort on the island. They will often stay close to the resort and wont venture across the island in fears of having being burgled or worse, raped. Secondly, Ibiza is trying to change its destination image. Tourists who can change this are those who spend money in the communities and are their for a relaxation experience, not partying. However, this tourist demographic will not visit the island if they feel a sense of insecurity. If Ibiza is too attract a new tourism markets, or increase markets they see as importance in changing their destination image, then the government needs to take a string stand on eradicating their underlying drug-culture. Drugs In Nightclubs: An Australian Perspective In the capital city of Melbourne, Victoria, the party scene has developed into a major tourism market. It is common for intrastate and interstate travellers to fly or drive into Melbourne for the weekend and party for two days straight, returning home on the Sunday evening. The party tourism phenomenon is an existing market that has seen major developments in Melbourne over the past decade with the introduction of cheap domestic flights and nightclub incentives of free entry and free drink cards upon early arrival. Moreover, the affordable costs of a two night stay at a backpackers and the extra amount of discretionary income available for young people has seen this tourism market develop extensively. (Symons, 2004) reports that a study undertaken by the Australian Drug Foundation found that 60 per cent of patrons in Melbourne’s clubs and bars had tried ecstasy over the past six months. This pattern is not confined to Melbourne. The (National Drug and Alcohol Research Centre, 2001) found it â€Å"staggering† that 20 per cent of people aged between 20 -29 had taken ecstasy. That figure is now taken conservatively as it was taken from the population in 2001. â€Å"It is clear that illicit drug use is relatively common among groups of Australian people, notably those involved in clubbing, dance music and alternative music subcultures† states (Holt, 2005) after conducting a study of drug use among youth in Australia. At the nightclub industry scene, Brendan Prendergast – president of Australia’s Crowd Control Employee’s Association – comments that â€Å"the Australian public’s only hearing the tip of the iceberg when it comes to drug use in Melbourne. Prendergast, who worked as a crown controller for 30 years, believes that a major reason why drugs are such an issue is because of the amount of illegal crowd controllers working in clubs and pubs (Nolan, 2007). This statement presents a relationship between Melbourne nightclubs and Ibiza nightclubs in regards to the involvement of nightclub employees in the facilitation of drugs in nightspots and as (Chesshyre, 2001) acknowledges; a major problem with the amount of drugs available in Ibiza has a connection with nightclub owners and security personal on the island. The difference between Melbourne and Ibiza, in relation to drug use in party nightspots, is the amount of preventative measures from within both the nightclub industry and strategies at local and national governments to prevent drug use. A report produced by the Australian National Council of Drugs (Price, 2000) discussing the issues of drug use in Melbourne states that â€Å"there are a number of judicial and police-diversion strategies being funded in the Melbourne area targeting drug use at the venue. In Ibiza however, drug preventative measures inside the venue are relatively scarce with (Govan, 2007) commenting, â€Å"Clubs are policed by their own security guards, with dealers still managing to ply their trade easily. † At the government level, drug strategies are non-funded and the introduction of preventative strategies through heavier police involvement in nightclub venues is desperately needed to stop the dealing of illicit drugs to new and existing users. Preventat ive Measures/ Minimisation Strategies – Interventions in dance music resorts (Bellis, Hughes, Bennett Thomson, 2003: 1717) identify that interventions are urgently needed in dance music resorts to prevent non-drug users from experimenting with illicit drugs and users from moving into a wider range of substances. Such interventions are currently scarce and therefore represent a missed opportunity to reduce the spread of illicit drug use. Moreover, (Deehan Saville, 2003) undertook a study to determine the scope of recreational drug use amongst clubbers in the South East of England. Key findings from the report found that many recreational drug users have actively sought out information about the potential health consequences arising from drug use and took measures to minimise the risk. This indicates the willingness that clubbers are likely to be receptive towards the provision of practical, evidence-based information focusing on safe use and reducing harm. Drug minimisation strategies related to Ibiza should focus on having educational information at major nightclub venues through either flyers in restrooms or leaflets upon entry. Furthermore, the same approach can be utilised at the hotels of interest for these club tourists to indicate the risk and minimise use before the individual is caught up in the nightclub atmosphere. Administering nightclub and after party curfews â€Å"The problem is that the party is non-stop†¦it’s difficult to keep going if you don’t take drugs† states Juan Pantaleoni, San Antonio’s town spokesperson (Fuchs, 2006). San Antonio, a town in Ibiza, is a renowned hot spot for British tourists looking to escape the pressures of home-life and party all night. It is San Antonio however that has started to deal with the issue of all night parties. Before the opening of its party season in 2007, the government banned so-called â€Å"after parties†, which start when the clubs close their doors and often run until noon that day. This strategy minimised the amount of drug influenced people on the streets during the day, reducing the potential risks of violence and contact with tourists who are not attracted to the destination for the party scene (Botsford, 2001). Ibiza would benefit from implementing the same strategy as San Antonio as its potential for success has been realised and regardless of the fact that it won’t stop drug taking, it will enable other tourists and locals to feel safer during the day. Cooperation between Ibiza government and origin destination Cooperation between the Ibiza government and that of tourists’ home country is desperately needed to help minimise the demand for first time drug users to experiment with drug taking. Focusing on the UK market, the demand for tourists to enter Ibiza’s party culture is an extensive market, with (Botsford, 2001) reporting that 700 000 British tourists arrive at the destination per year. Education for the tourist before they arrive in Ibiza is needed, wit possible strategies including information flyers at airports or on the plane, and information websites on the dangers of drug taking specific to the Ibiza nightlife. As presented earlier, individuals are open to risk information and having a wider spread of information outlets will increase the amount of tourists coming into contact with risk educational material. Bellis, Hughes Lowey, 2002) state that some countries have already developed approaches to nightlife health. However, growth in the international travel associated with nightlife and the additional risks posed by nightclubbing in an unfamiliar country mean both interventions and basic health and safety measures are now required on an international basis. Conclusion The impact of drugs within Ibiza is something of serious concern for government officials and the future of tourism at the destination. Ibiza has adopted a drug culture that is not only affecting the island and its residents, but is starting to develop a negative destination image. Immediate strategies to combat the ‘out of control’ spiral that party tourism is having on the destination are needed, and these strategies must be implemented and evaluated efficiently. A drug sub-culture is a problem for Ibiza to attract other potential tourism markets with many wanting the perception of safety and relaxation when on a holiday. The party tourism arket is starting to restrict the experience of other tourists, and if strategies aren’t implemented, these tourists will start to relocate elsewhere. Ibiza would benefit from understanding the scope of drug problems in countries where the majority of their tourists come from to get insight into the drug implementation strategies that have been proven to work. It is crisis time for Ibiza and cooperation between local governments, the Spaniard government and ni ghtclub owners is needed to restrict the drug issue as a whole industry, instead of trying to implement strategies that don’t have the funding or support of key stakeholders. Ibiza should move quickly in implementing new strategies, before party tourism is the only culture identified by tourists and they lose lucrative markets. References Author Withheld. (2007). Ibiza. News Weekly, 15(52), p. 2-5. Retrieved May 26, 2008, from Australian/New Zealand Reference Centre database. Bellis, M. , Hughes, K. , Bennett, A. Thomson, R. (2003, April 3). The role of an international nightlife resort in the proliferation of recreational drugs. Addiction, 98(12), 1713-1721. Retrieved April 9, 2008, from Academic Source Premier. Bellis, M. , Hale, G. , Bennett, A. , Chaudry, M. Kilfoyle, M. 2000, April 25). 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Couzens, G. (2006, August 13). Guns wars on party island. UK Sunday Mirror. Retrived May 27, 2008, from Academic Search Premier. Curley, G. (2007, April). Make Ibiza Mine! Vanity Fair, 560, 252-265. Retrieved April 4, 2008, from Australian/New Zealand Reference Centre database. Dann, G. M. S. (1997). Tourist Behaviour as Controlled Freedom. Australian Tourism and Hospitality Research Conference. Sydney, NSW, Australia: Bureau of Tourism Research Deehan, A. Saville, E. (2003). Calculating the risk: recreational drug use among clubbers in the South East of England. Home Office Online Report, 43(11), p. 12-53. Retrieved May, 25, 2008, from Australian/New Zealand Reference Centre database. Forsyth, A. , Barnard. M. McKeganey, N. (1997) Musical performance as an indicator of adolescent drug use. Addiction, 92, 1317-1325. Retrieved April 4, 2008, from Australian/New Zealand Reference Centre database. Fuchs, D. (2006) Crimewave may mean the party is over for Ibiza. The Guardian, Retrived May 28, 2008, from Australian/New Zealand Reference Centre database. Garratt, S. (1998). Adventures in Wonderland: a Decade of Club Culture. London, United Kingdom: Headline Book Publishing. Govan, F. (2007, July 16). Special Report: Ibiza’s Failing Drug Clampdown. Retrieved May 17, 2008, from Australian/New Zealand Reference Centre database. Gardiner, A. M. (2007). Ibiza, Spain. New York Times, p. 13. Retrieved May 23, 2008, from Academic Search Premier. Harman, D. (2002, August 28). On a Mediterranean isle, drugs eclipse sun and sand. Christian Science Monitor, 94(192), p. 7. Retrieved April 6, 2008, from Australian/New Zealand Reference Centre database. Hughes, K. , Bellis, M. Chaudry, M. (2004). Elevated substance use in casual labour at international nightlife resorts: a case control study. International Journal of Drug Policy, 15(3), 211-213. Retrieved April 9, 2008, from Business Source Premier database. Hughes, K. , Bellis, M. (2006, February 21). Sexual behaviour among casual labour at international nightlife resorts: a case control study. BMC Public Health. Retrieved April 9, 2008, from Business Source Premier database. Hughes, K. (2004). A potent cocktail. Nursing Standard, 18(47), p. 14. Retrieved May 25, 2008, from Australian/New Zealand Reference Centre database. Holt, M. (2005). Young people and illiciot drug use in Australia. Social Research, 3, p. 1-6. Retrieved May 23, 2008, from Academic Search Premier. Horner, S. Swarbrooke, J. (2004). International Cases in Tourism Management. London, United Kingdom: Butterworth-Heinemann Nash, E. (2008 April 6). Ibiza: Is the party over?. Retrieved April 10 from http://www. independent. o. uk/news/europe/ibiza-is-the-party-over-805249. html. Marinos, S. (2004). Holiday Rape. Cleo 378, p. 156-160. Retrived May 28, 2008, from Australian/New Zealand Reference Centre database. McClure, R. (2008, May 9). Party all day and all night in glittery, glamorous Miami. Retrieved May 23, 2008, from Academic Search Premier. Nolan, K. (2007). Fed: Time to Bounce the Bouncers. AAP Australian National News Wire. Retrived May 23, 2008, from Australian/New Zealand Reference Centre database. Price, K. (2000) Melbourne AOD Agency Forum report. Retrieved May 26, 2008, from http://www. ancd. org. u/publications/forums/forum7. htm Symons. E. (2000, July 12). How safe are you on holiday? The Sun. Retrieved May 26, 2008, from Australian/New Zealand Reference Centre database. Townsend, M. (2006). Gang Violence erupts as rave craze returns. The Guardian, Retrived May 28, 2008, from Australian/New Zealand Reference Centre database. UNWTO. (2007). World U. S International Arrivals Reciepts. Retrieved May 27, 2008, from http://tinet. ita. doc. gov/outreachpages/inbound. world_us_intl_arrivals. html Warncke, C. (2007). Ibiza: DC10, Bora Bora, Amnesia Shut Down. Retrieved May 23, 2008, from www. inistryofsound. com/news/features/20070608_ibizaclubs Weaver, D. Lawton, L. (2006) Tourism Management (3rd Ed. ) Milton, QLD, Austral;ia: Wiley Publishers. Bibliography Woods, G. (1993). Drug Abuse in Society. Santa Barbra, California, USA: ABC-CLIO publishers South, N. (1999). Drugs: Cultures, Controls and Everyday Life. London, Great Britain: Athenaeum Press, Gateshed. Drug Trafficking and Drug Abuse. (1971). Report from the Senate Select Committee. Canberra, ACT: Australian Government Publishing Service. Munns, R. (2007). Tourists flock to Spain for 2007. Retrieved May 27, 2008, from Academic Search Premier.

Free Essays on Soon

Theme and Close Reading for â€Å"Soon† Pam Durban’s â€Å"Soon† encompasses the life cycles of three generations of the Long Family. Life comes full circle in every life represented and follows in the steps of the previous generation. Elizabeth Long Crawford meets the destiny of a partially blind person when she is a young girl. Having her hopes dashed at a happy future, Elizabeth settles with a husband and has children, but both of these aspects in her life become unsatisfactory to her. Her husband dies, her son is average in her eyes, and her daughter Martha becomes the subject of constant criticism. As Martha moves on after the death of her mother, she realizes that although she wants nothing to do with her mother, she wishes she was closer to her relatives, so she organizes a family reunion. This brings about something Martha never expected. The repetitious rise and fall of hope and despair that engulfs Martha’s life takes her on the endless human journey to happiness and fulfillment. Elizabeth Long Crawford sees Martha as one of the many failures in her life. She called Martha â€Å"horsey† and knew of all of her lacking attributes. She is so distraught in the failures of her life that she finds imperfections in other aspects of her life so as to blame those imperfections for her dissatisfying life. No one in her life was perfect, and neither was she, but this shortcoming cost her the closeness of her family and a wealth of memories left uncreated because of her low outlook on life. This eventually rubbed on Martha the wrong way and causes her to create a life for herself that is something her mother never gave her. Martha, deprived of love and motherly affection generally given by mothers, embarks on a journey to find the love and attention that she needs to thrive as a human being. Knowing she did not want to be anything like her mother, Martha set out to become a happy wife and loving mother. She married a man â€Å"against... Free Essays on Soon Free Essays on Soon Theme and Close Reading for â€Å"Soon† Pam Durban’s â€Å"Soon† encompasses the life cycles of three generations of the Long Family. Life comes full circle in every life represented and follows in the steps of the previous generation. Elizabeth Long Crawford meets the destiny of a partially blind person when she is a young girl. Having her hopes dashed at a happy future, Elizabeth settles with a husband and has children, but both of these aspects in her life become unsatisfactory to her. Her husband dies, her son is average in her eyes, and her daughter Martha becomes the subject of constant criticism. As Martha moves on after the death of her mother, she realizes that although she wants nothing to do with her mother, she wishes she was closer to her relatives, so she organizes a family reunion. This brings about something Martha never expected. The repetitious rise and fall of hope and despair that engulfs Martha’s life takes her on the endless human journey to happiness and fulfillment. Elizabeth Long Crawford sees Martha as one of the many failures in her life. She called Martha â€Å"horsey† and knew of all of her lacking attributes. She is so distraught in the failures of her life that she finds imperfections in other aspects of her life so as to blame those imperfections for her dissatisfying life. No one in her life was perfect, and neither was she, but this shortcoming cost her the closeness of her family and a wealth of memories left uncreated because of her low outlook on life. This eventually rubbed on Martha the wrong way and causes her to create a life for herself that is something her mother never gave her. Martha, deprived of love and motherly affection generally given by mothers, embarks on a journey to find the love and attention that she needs to thrive as a human being. Knowing she did not want to be anything like her mother, Martha set out to become a happy wife and loving mother. She married a man â€Å"against...

Law Essay on Partiality Theory Example | Topics and Well Written Essays - 2000 words

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History Of Tourism In Italy Tourism Essay

History Of Tourism In Italy Tourism Essay Tourism is one of the most important and vital sectors in Italy. Italy is probably one of the first countries that made tourism what it is today. International travel first became important under the Roman Empire. Latin was the common language day. The word feria first appeared in the ancient Rome, which means festival and it took the meaning of vacation. The Latin festival was the first mobile holiday, far from ones residence. Domestic tourism flourished within the Roman Empires heartland, it attracted thousands to the city and country all over the empire which included most if the Mediterranean, North Africa, mainland Great Britain and the parts of the Middle East. Traders and merchants came to Italy from several parts of the world. However tourism in Italy could have started from as way back as the gladiator fights in ancient Rome. As years passed the ceremonies were promoted and thousands of people flocked to Italy to see these bloody warfares. These events were always held in the Colosseum, which was also a major attraction. The people came from all over the Roman Empire and regions of Africa, Italy, and Rome. The games were a way of entertaining the wealthy as well as the common people. When the Empire fell, Rome governed the governed the growing Christianity and it remained one of European greatest religious centers and places of pilgrimage. These pilgrimages started the early forms of religious tourism. Renaissance became very popular in the 16th and early 17th century and many students came to Italy to study Italian architecture. The beginning of the Grant Tour was the peak of real tourism in Italy in the second half of the 17th century. Italy was considered the most popular destination. British travelled most parts of Europe, most famously, Italy to study architecture and culture of those places. These students were accompanied by a tutor and this trip often lasted 3 years or more. Travel for the reasons of education was encouraged but the fact that under Elizabeth I a special license had to be obtained in order to travel abroad. While the Grand tour was educational, as with the spas, the appeal soon became social, and pleasure-seeking young men of leisure travelled, to enjoy the rival cultures and social life of Europe. Every city in Italy was a sight to see and was the major attraction in the 17th century. However, by 1840, when rail transport was introduced and visiting Italy was no longer considered something for the elite, the first form of mass-tourism was introduced. Places such as Venice and Sicily still remained the top attraction. The first sea side resorts, such as those in the Ligurian coast. Those around Venice, coastal Tuscany and the Amalfi coast became popular. Grand Hotels and holiday resorts began to be built and islands such as Capri, Ischia, Procida and Elba became more popular and were mostly visited by wealthy foreigners and academics. By 1913, tourism had become an opportunity, and there was about 90,000 British visitors, this is because of natural and historical characteristics of the country. The Italian State Tourist Office was created in 1919, and was given a mandate to gather different data and information in order to make a legislative proposal that will help to promote the countrys domestic tourism, thus focusing on the international tourism, as well as to f acilitate different bank credit for the hotels. Tourism in Italy remained very popular until the late 1920- early 1930s, when, with the Great Depression and the economic crisis, several could no longer visit the country and the increasing political instability in the country meant that less and less tourist came. With the impact of the Great Depression during 1929, the economic and political uncertainty between the two worlds was the primary reason of the first intervention of the national government of Italy to get involved in the tourism industry. After a big slump in the number of tourist, tourism became popular again in Italy with the Italian economic miracle raised living standards and also the popularity of the Italian films brought back tourism to the country. The country had completed its postwar economic reconstruction during 1958 that helps to restructure the country from an agriculture-based to an industry-centered economy. It had helped to maintain the stability of the t ourism industry. During the said year, the international tourism industry of the country increased to $8.7 billion. Cheap Hotels were built in 1960s, and anyone could afford a holiday somewhere along the Italian coast. Mountain Holidays and skiing had a mass-popularity in the late 1960s. Despite the significant slump of tourist in the late 1970s and early 1980s because of the economic crises and political instability, by the late 1980 and early 1990s, the tourism regained in popularity. Now at the beginning of the 21st century tourism in Italy faced a number of challenges, the September 11 attacks in the US, made many tourists scared to travel and the economic meltdown in 2008 caused a significant drop in Tourism worldwide and Italy is now in state of recovery. Life Cycle Analysis Launch/Discovery Many tourist visited Italy for centuries, but the first actual tourist was said to have visited during the Grand Tour in the 17th and 18th century. Roman Empire was also a major pull factor that attracted thousands of people from around the world. People also came to Italy to witness the bloody warfare which was held in the Colosseum and this attracted many people also. When the Empire fell, many pilgrims would come to Italy and this could have been the early form of religious tourism. Italy, at this time was said to be a favorite destination by many. However, about 90,000 visited the country because of its natural and historical characteristics. In 1919, tourism had become an opportunity and the Italian State Office was created to promote international tourism and assist with different bank credits. Growth During 1958, Italy had finished its postwar economic reconstruction and the country moved from agriculture based to an industry- centered economy. Tourism became popular again, with the Italian economic miracle and raised living standard, and the popularity of Italian Films such as La Dolce Vita abroad and this brought back tourism in the country tremendously. In the late 1960s there was a mass influx of tourist, who came to the island because of the popularity of mountain holidays and skiing, which was offered for the elite in the 1930s. Many hotel chains became interested in the economy as a result of the management of government regarding the tourism industry. During the years of 1985 until 1995 the revenue for the industry increased extensively from 8.7 billion to 27.4billion. Moreover the country was ranked as top 4 country destinations from 1980 to 1996. By this time the annual growth rate for each year was 2.5% and the country enjoyed a considerable market share at this time. The development helped Italy to move from third to second rank for tourism receipts among the global top tourism earners, having an outstanding growth rate of 8.4%. Maturity From the period of 1996 2006 Italy saw a 10 year maturity growth rate in the tourism sector. Slight Progress has been made in 2006 and 2007 and there was a 3% increase in visitors after several years of maturity. Saturation In the years of 2007- 2008 was a steady rate of tourist coming to the country. Year Arrivals of tourist 2007 43.7 million 2008 42.7 million 2009 43.2 million Although the figure shows a fluctuation of the arrivals of tourists, on average it is a steady flow of tourist arriving in Italy at that time period, therefore showing the relative stagnation of the destination. Decline/Rejuvenation Decline Due to the economic global crisis, different visitors and foreigners are looking for countries to visit that are reasonable in cheap prices, However Italy is one of the most expensive destinations in Europe which have resulted in a 25% decline in British visitors coming to the country during 2008. The fall has been worst for local business owners in the tourism industry, who watched business falter by 50% over the past year. Also hotel owners said that visitors are now shortening their stays which would result in a decline in revenue. Venice was a major attraction, but due to the sinking ground level, rising sea level, pollution in the lagoon in which it is located, atmospheric pollution, congestion on the main canals from motorized traffic and increase flooding, there was a huge decline in tourist arrivals presently. Rejuvenation Italy has made a number of efforts to rejuvenate its tourism industry. Earlier this year Italy created a new marketing brand with a new logo and slogan. http://www.italymag.co.uk/images/italy-logo.jpg .Italy leaves its mark Italys local economy is now trying keeping their prices competitive for many and they hope that the bargains would attract more tourists to the country. Also since Italy won the 2006 FIFA world cup tourist regained a new interest in coming to the country once gain. Italy also brought back a reintroduction of films in the year 2008 to regain popularity. Present Situation Italy is the fifth most visited country in the world and the country receives approximately 43.7 million tourists a year. These tourists visit mainly for Italys prosperous culture, history, art, cuisine and fashion. After the recession affected tourism and Italys economy greatly in 2008, the tourism industry in Italy today is beginning to flourish again. Cities like Milan which have become popular tourist destinations saw a rise in tourists since it became known as the business and fashion capital of Italy. Rome which is one of the most important tourist destinations in the world and is third most visited city in the European Union also saw a rise. While the world economic crisis forces many consumers to change spending habits, at least the religious tourism in Rome is left unchanged, the Vatican City, the spiritual home to the worlds 1.1 billion Catholics, boasts more than 30,000 churches and sanctuaries according to the countrys Ministry of Culture. According to United Nations Worl d Tourism Organization statistics, seven of the worlds 10 most visited Christian sanctuaries are in Rome. Other regions which generate masses of tourists include: the romantic city of Venice, Tuscany, Naples and the popular tourist island of Sicily. The Italian Government Tourist Board (ENIT) has made efforts to promote all year round tourism with the countrys many equipped beaches, sport and ski facilities, 65 percent of the worlds artworks and historical monuments, and agri-tourism farms where tourists enjoy the land production, like wine, and olive oil and fruits. There are approximately 40,000 hotels in order to cater to Italy high influx of tourists coming to Italy daily. Italian tourism operators are increasingly engaged in improving the quality of their product and in promoting Italy as a destination. Italy  may not take up much space geographically on the globe, but it consistently ranks among the top vacation destinations on the planet. Tourism is considered as one of the most important and vital industries in Italy. It is one of Italys most developing and most profitable industrial sectors, with estimated revenue of $42.7 billion. Tourism  is one of the fastest growing and profitable sectors of the Italys economy. The industry plays a strategic role and has a major impact on Italys economy because of this constant influx of tourists.  Tourism  in  Italy  is one of the countrys biggest income sources. Italys Gross Domestic Product  in 2009 reached $1.8 trillion, 69% is represented by the services sector, whose strong point is tourism, approximately 29% is owing to the automobile industry, engineering industry, apparel/textiles industry and the construction industry and the remaining 2% is derived from agriculture. The geographical distribution of the nations wealth is as follows: approximately 31.8% of Italys Gross Domestic Product is produced in the Northwest regions of the country, 22.3% in the Northeast regions, 21% in the regions of Central Italy, and finally, approximately 24.8% can be attributed to the regions of Southern Italy. In 2009 the expenditures by international inbound visitors (tourist receipts) made Italy the fourth highest tourism earner. The everyday tourists in Italy spends varying amounts daily and the average daily spend will vary widely based on seasonal variations and desired destinations. The fact is that some tourists may enjoy a great two-week adventure in  Italy  and  spend  less than $4,000, while others may let a commercial tour company make the decisions for them and end up spending $15,000. Italy  isnt cheap, although however compared with the UK and northern Europe the situation is not so bad. What you  spend  on accommodation will depend on various factors, such as location, season (August which is the peak), the degree of comfort you want. The cheapest pensione  (small hotel) is unlikely to cost less than à ¢Ã¢â‚¬Å¡Ã‚ ¬25 for a basic single or à ¢Ã¢â‚¬Å¡Ã‚ ¬40 for a double room. You can stumble across comfortable rooms with their own bathroom from à ¢Ã¢â‚¬Å¡Ã‚ ¬50 to à ¢Ã¢â‚¬Å¡Ã‚ ¬80. Midrange hotels in the more expensive places such as Rome, Florence   and    Venice  can easily cost from à ¢Ã¢â‚¬Å¡Ã‚ ¬80 to à ¢Ã¢â‚¬Å¡Ã‚ ¬150 for singles or à ¢Ã¢â‚¬Å¡Ã‚ ¬120 to à ¢Ã¢â‚¬Å¡Ã‚ ¬200 for doubles. Eating out is just as varied in  Venice  and  Milan  , while  tourist  magnets such as  Florence  and  Rome offer surprisingly affordable options. On  average  you should reckon on at least à ¢Ã¢â‚¬Å¡Ã‚ ¬20 to à ¢Ã¢â‚¬Å¡Ã‚ ¬50 for a meal (two courses, dessert and house wine). Backpackers usually stick religiously to youth hostels, they snacking at midday and travelling slowly, spending approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬40 to à ¢Ã¢â‚¬Å¡Ã‚ ¬50 per day. Your  average  midrange  daily  budget, including a sandwich for lunch and a simple dinner, as well as budgeting for a couple of sights and travel, might come to anything from à ¢Ã¢â‚¬Å¡Ã‚ ¬100 to à ¢Ã¢â‚¬Å¡Ã‚ ¬150 a day. Many tourists come to Italy for many different reasons whether it is for leisure or business the average length of stay according to the UNCTAD Handbook of Statistics is 3.81 days. Tourism represents an opportunity but also a fascinating challenge for the country in terms of economic growth, international image and improvement of relations with other nations. However, tourism is important because of its economic and employment potential, it is a sector that employs nearly three million persons which is equal to approximately 12 percent of the total work force and is expected to increase in many years to come. Italy is also the ideal tourist job destination. There are ski resort jobs in the Alps in the North part of the country in the winter, beach resort jobs in the summer, and restaurant and hotel jobs all year long. There is also a huge demand for city guides in Rome, Venice, Pompeii, and many others during the summer. Tourism also contributes to the prospect of wealth and opportun ities to the less developed minor regions in Italy in order for them to progress economically. With the expansion of international tourism, along with the countrys enormous potential, Italy has to maintain and upgrade its tourism industry over the next years to maintain and expand its market share and provide economic growth. Market Analysis of Tourism in Italy With more than 43.7 million tourists a year, Italy is the fourth highest tourist earner, and fifth most visited country in the world behind France, Spain, United States and China. . Domestic tourism, or the travel of Italians within their own country, is the markets largest sector. The majority of foreign tourists coming into Italy originate in Europe. Germany in particular is a major source market for tourism in Italy. Figure 3 gives a fairly good idea of how big the German market is in Italy. According to UNWTO World Tourism Barometer for January 2010, Italy was one of the very few countries that maintained their market share in terms of foreign tourist arrivals, remaining firmly among the top five most successful destinations worldwide. Figure 3 shows a Pie chart representing 10 major source markets of tourist and their respective percentages. Source: Invitalia elaboration of Istat data, Capacity of accommodation facilities , March 2010 Figure one further re-iterates the largest percentage of tourists coming into Italy are in fact Europeans. Italy has always been one of the most desired and visited travel destinations worldwide. In relation to the age group of the Italian tourist market, Italy attracts many young people between 20-30 years old. ADDD INFO ON THE YOUTH MARKET However, 55% of the Italian tourist market is over 55 years old. The summer of 2010 has shown that Italy is definitely recovering from the worldwide economic crisis and is enjoying an increase of visitors from many of its major source markets in comparison to the previous year. According to ENIT , there is an upturn in international markets in relation to Italy, opting for shorter holidays, favoring of all inclusive formulas that make it possible to better evaluate the prices in relation to the product purchased, and increased interest in holidays in contact with nature. Arrivals from the USA are showing a favoring index of about 25%, to art cities, lakes and mountains. South American countries such as Brazil and Argentina also show a rise of at least 20%. As far as the Asian and Oceania markets are concerned, Japan shows a growth trend towards Italy as a destination. The art cities and best known seaside resorts are confirmed as the favoring destinations. In India, on the tourist front, the height of the season ended in April and was without a do ubt marked by an excellent increase in tourist demand for the Europe product in general, and specifically for what Italy has to offer (+20%). In terms of the European market, there are also positive signs for the car travel segment to neighboring destinations, while there is a downturn in air travel. As previously stated, Italy enjoys a leadership position on the German market. Summer of 2010 has shown an increase of 5% of German arrivals when compared to 2009. Italy also saw a slight increase in sales among Austrian tourists (+5%). The positive trend for Italy on the markets in Belgium (+10%) and Holland(+3%) continues while Spanish tourism outlets have seen a drop in bookings. Italys Unites Kingdom market is showing a growth in demand for lesser known destinations in rural areas of Italy while the French market is favoring sea and beach offers like Sicily and other areas such as Tuscany and Lazio, for its cultural attractions. Charter flights to Italy have also increased for Russia, coming from Moscow. According to ENIT, the packages sold have shown an increase of more than 30%, while tourists coming from the Czech Repub lic favor coach tours to seaside centers and big art cities. People mainly come to Italy for its rich art, cuisine, history, fashion and culture, its beautiful coastline and beaches, its mountains and priceless ancient monuments, especially those from the Greek and Roman civilizations. UIC data on inbound tourism in Italy indicated that travellers expenditure was connected with the following reasons; cultural, environmental, social and visits to family and friends Figure 4 Figure 4 shows a pie chart indicating various reasons travellers expenditure in Italy and their respective percentages This information gives us an idea of Italys target markets and how they would choose to proportionately allocate funds aiming at these markets. Although the information in figure 2 gives us a good idea of the reasons people go to Italy, it isnt as detailed as it could be. *Add some info different markets such as wine and food tourist, cultural etc* The sports tourism market in Italy is a growing one. Football fans in particular venture into Italy to watch the seasonal Italian Serie A football matches. Occasionally , Italy is blessed with UEFA champions league football matches .The UEFA champions league has one of the biggest followings in football. In addition to this, Italy were the winners of the 2006 FIFA world cup finals. That in itself draws sports fans to the country of Italy. Italy also caters to huge fashion tourist market. Milan is seen as the fashion capital of the world. Fashion designers and fashion followers alike flock to Milan in numbers for the various fashion shows and exhibits. Religious Tourism is one of the major market segments of tourism in Italy. While the world economic crisis forces many consumers to change spending habits, this economic sector has so far been barely touched. Official figures are hard to come by because visitors to Italy are not required to indicate whether or not their vacation is religious in nature. However, tour operators and travel agents say that the number of religious tourists in Italy hasnt changed much. Michael Patano, the director of Aurea , a 6-year-old trade fair for agencies that market religious tours, said Religious pilgrims still want to have the same experiences. The high point for religious tourism in Rome is Easter, which takes place on Sunday. The Vatican says that if the weather is good, attendance at the Easter Mass in St. Peters Square usually surpasses 100,000 people. Although there are few official figures indicating the importance of religious tourists to the tourism market, it can be assumed that religious tourism has a significant market share of tourism in Italy. All in all, Italys market has been relatively constant over the years and there are areas where Italy can try to diversify their appeal and also penetrate further into existing markets. After all, Italy has a wide range of fascinating attractions that can appeal to a cross section of tourist markets. Product Analysis A product can be defined as a good or service offered with the purpose of satisfying a want or need. Italy itself, so rich in history, art, architecture, religion, fashion, cuisine, music and landscape, is a very diverse product since it has so much to offer, to many different markets with its many amenities and attractions. Here, we will identify and examine just what Italy has to offer. An attraction refers to one thing being drawn or enticed to another. In Italy, there are many, many lures that draw foreigners and even locals to the many parts of the country. One of these attractions is the Colesseum, which is located in Rome. The ruins of what once was a great amphitheatre used to host gladiator duels and public spectacles still remains very popular today. This mammoth of a structure sees an estimated 4 million visitors yearly, many of whom come to sight-see, learn about its history and study its marvelous architecture. 800px-The_Colosseum_during_Christmas.jpg Photo Of The Colloseum In Rome Also located in Rome, is the Vatican City which is actually considered a separate state within Rome. This city is ruled by The Pope, who is the Bishop of Rome and leader of The Roman Catholic Church worldwide. Catholicism is the largest denomination of Christianity and has the largest religious following in the world with approximately 1.1 billion persons. However many Christians and Non-Christians visit the Vatican City yearly touring its museums and hoping to see The Pope. Still in Rome we find Pompeii, a unique attraction in a partially buried town. Pompeii was destroyed and buried by a volcanic eruption and was rediscovered in 1599, but with the excavation of the ash, we see preserved parts of a city in the pinnacle of the Roman Empire. Rome is additionally known for the Spanish Steps or Scalinata Spagna; the longest and widest staircase in Europe, which links The Spanish Embassy located in the piazza below to the French church; Trinità  Ã‚   dei Monti, above. Also popular is th e Trevi Fountain, the largest Baroque fountain in the city which is well known and often featured in movies. Rome also boasts of popular restaurants such as the Antica Pesa La Pergola and hotels such as the Bernini Bristol and the Westin Excelsior. Another popular Region in Italy is Tuscany which is renowned for its heartwarming landscapes, brilliant wine and art, and its luxurious villas. In Tuscany we can find the City of Pisa which is the home of The Leaning Tower of Pisa. The tower is actually the bell tower to the citys cathedral and began construction in 1173, taking nearly 200 years to complete. Shortly after construction began, the tower started to lean to the right due to the poor construction of the foundation. Today, millions of visitors come to Pisa to see the towers distinct architecture and signature lean. Tuscany is also where we find the province of Florence, home of many elegant squares, renaissance palaces, cathedrals, museums and galleries. Most popular of these galleries is the Uffizi Gallery, where the works of popular artists such as Michelangelo, Botticelli and Leonardo da Vinci can all be found. One of da Vincis most popular works, The Last Supper can be found in the monastery of Santa Maria delle Grazie in Milan. This is world renowned painting of Jesus and his disciples before he was betrayed and is frequented by visitors of the region. Milan is also popular for its magnificent football stadium, the San Siro. This stadium is home to A.C Milan and F.C Internazionale Milan which are two the biggest football clubs in Europe with millions of fans worldwide. Moreover, Milan is best known for fashion and design, and is regarded as one of the fashion capitals of the world. Major Italian brands such as Valentino, Gucci, Armani, Prada and DG all now have headquarters in Milan making their selves more accessible to the citys high end fashion market. The City of Venice is known for its gothic architecture, tourism and romantic lure, and is also known as The Floating City, The City of Bridges or The City of Canals. The city has been given these names since it is comprised of 117 islands joined together by 409 bridges, and the main mode of transport is by boat. Its common in Venice to see couples being rowed along in a gondola; classical Venetian boat. Travel by waterways is the most popular method of travel in Venice since there are no real roads but only walkways and bridges. In regions near the Mediterranean, the country is very popular for its waters. However, not only does Italy have white sandy beaches as we can find on the Amalfi Coast, but also thermal waters with healing properties. This has led to the development of thermal spas and even resorts around the country which are encouraging for medicinal tourism. Italy also has a rich history in classical and symphonic music and stemming from this come their love for operatic singing and ballet dancing. Many shows and recitals are held annually all over Italy by the opera houses which have seasons for both symphonic singing and ballet. Furthermore, the Vatican is not the only place which has a religious pull but rather its a nationwide affair with visitors coming from far and near to explore Italys many cathedrals. Other notable attractions in Italy are its mountainous snow covered regions with perfect conditions for camping and alpine skiing, its many nature parks and reserves and the unique experiences offered on the islands on Sardinia and Sicily. italy-ski-resorts.jpg Photo Of a The Alps Millions of tourists visit Italy yearly and due to the course of recovery the country is currently on, millions more could be added to the total, but Italy can be said to be prepared now having over 40 000 hotels. These hotels vary in standard from 1 star to 5 star deluxe, and in Milan, Italy has set the benchmark being the first country in the world to have a 7 star hotel; Town House Galleria. Additionally, Italy has its own distinct cuisine and beverages, and has a holistic cooking style combining healthy with delicious. Their love for pasta, cheeses, sauces, meats, vegetables, fish, pizza, gelato, coffee and wine has set them apart. This love has spread worldwide with Italian cafes and restaurants being found in most countries, however, this hasnt stopped visitors from coming to Italy to have a firsthand taste of their cuisine. Present day Italy has hundreds of thousands of eating facilities ranging from cafes to pizzerias to fine dining restaurants. Moreover, with this cuisine a good wine can always be expected, and why not since Italy is one of the foremost wine producers in the world with its signature Rosso (red) and Bianco (white) wine. This extensive high level production can be attributed to Italys rich soil and climate. Vineyards can be found all around the nation in regions such as Aosta Valley, Lombardy, Tuscany, Sicily and Venito. The wine industry is a massive contributor to the Italian economy both on its own and through tourism. Italy has made itself very accessible having 30 major airports and 43 major seaports; 2004. Additionally, Italy has an extensive and highly maintained road network making transport between cities easy, which encourages local travel. Italians also have large bus fleets to service the public from town to town, and city to city; SITA, but in Venice there is a waterbus fleet. Visitors crossing the borders are also accommodated with the border crossings connecting to France, Austria, Switzerland and Slovenia being opened 24 hours daily. Furthermore, Italy has an established railway system comprising of both electric trains and locomotives which run through the country and connect with bordering countries, and a water fleet of ferries to service the inland rivers and canals. Promotional Strategies The objects of the promotion and communication activities are Italys image and its overall tourism product. ENIT is the institution in charge of promoting Italys tourism product. ENIT pursues its institutional goals through activities such as studying international markets and in particular the connotations and trends in demand for individual and organized tourism. ENIT is also constantly monitoring the development of tourism demand. Italys tourism board is constantly involved in planning designed operating strategies in agreement with Italian tourisms public and private players. This includes the Ministry of Production Activities, Regions, central public administrations boards, professional associations, and producers of services for tourism i.e. transport, hospitality, food service, public businesses, and so on. One of the most important aspects of promoting tourism in Italy is developing planning objectives employing, for each market or homogenous consumption area, just the right combination of a number of operating tools. These tools could be in the form of; Multimedia communication Mass media advertising Print, multimedia, and audiovisual production Creating and managing data and image banks Traditional and telematic information distribution Material distribution Press relations in Italy and overseas Sectoral analysis and business strategy consulting service for the Regions and private Italian operators Organizing marketing meetings between Italian supply and foreign demand Organizing seminars for professional users Providing assistance to visits by Italian economic operators abroad ,and by foreign economic operators in Italy Meetings with administrative authorities, opinion makers, personalities, and representatives of cultural and artistic areas in the various foreign nations where ENIT offices are located Organizing and taking part in fairs, expositions, exhibitions, and large-scale events in Italy and abroad. Providing assistance and operative cons